Mera Cannabis Corp.
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I was the lead graphic designer for Mera Cannabis Corp. - an innovative cannabis company based in St. Thomas, ON. Mera Cannabis is the parent company to brands like Avana, Countryside Cannabis, Ellevia, etc. I have gotten the opportunity to work on projects for Mera as well as the sub-brands.
Created with: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Adobe After Effects, Later, Microsoft Office, MailChimp
Avana
Avana focuses on accessible, education-forward cannabis products. I led the creative direction for a variety of Avana’s marketing and brand initiatives. This included designing product guides, printed labels for nationwide distribution, and presentation materials for brand educators. I also developed postcards, social media content, blog graphics, email campaigns, and large-format event banners—all aimed at elevating Avana’s presence, educating consumers, and showcasing what sets the brand apart.
Country
Side Cannabis
Countryside Cannabis has a soil-to-product philosophy rooted in authenticity and sustainability. As Lead Graphic Designer, I supported the brand by developing a range of creative assets including animated content for web and social (built in Adobe After Effects), educational social media posts, and branded presentations for product educators. I also designed digital and print sell sheets to highlight product offerings, and built the official website—ensuring it reflected the brand’s identity while remaining compliant with age-restriction requirements.
Ellevia
Ellevia is Mera Cannabis Corp.’s medical cannabis sub-brand, focused on providing patients with accessible, high-quality products. I supported Ellevia through the creation of a variety of branded materials. This included large-format banners for events, compliant product labels for medical pouches, and informative sell sheets highlighting RSO products. I also produced custom illustrations to help visually explain product usage, and designed printed postcards for brand educators to distribute at conferences and patient outreach events.
Mera
As the parent company, Mera Cannabis Corp. required cohesive and professional brand support at the corporate level. I contributed by designing a series of key internal and external presentations, including a quarterly report, a products & services overview, and a product knowledge guide. Additionally, I created and coordinated the design and print production of branded business cards for Mera’s team members, ensuring consistency across the company’s visual identity.
